Monthly Archives: December 2017

Innkeepers Know Repeat Guests Drive Long Term Success

In 2013, the New York Times told the story of Leslie Ciminello, a business traveler and frequent guest at the Hotel 1000 in Seattle.

Why did she keep coming back? Because the hotel would make sure to keep her room refrigerator stocked with lactose-free milk and gluten-free cereal.

“It’s one of the small but significant ways the hotel has kept her coming back,” wrote the Times’ Harriet Edelson, who noted that hotels around the country “are increasingly emphasizing personalized services that do not show up on any list of amenities.” Continue reading

How to Turn One-Time Guests into Loyal Customers

Couple doing the check-in at a hotel

Hotel, inn, vacation rental stays might be temporary, but that doesn’t mean you’ll never see your guests again. With careful planning, you can turn them into repeat customers.

Repeat customers are good business: it’s easier to keep them than it is to attract new clients, and they’ll spend more than someone staying with you for the first time.

Continue reading