It’s a hard-and-fast rule of doing business: you will spend up to 10 times more landing a new customer than retaining an existing client.
At the same time, repeat customers can spend as much as 67 percent more than someone staying with you for the first time.
With that in mind, we’ve decided to share these tips for tapping into the long-term value of a guest.
When you think of business travel, the images that come to mind are pretty drab.
Airports, rental cars, meeting rooms, never getting a chance to experience the place you’re visiting.
But what if that could be different? Business travelers don’t often consider a bed and breakfast stay, although a majority of B&Bs say they make efforts to accommodate these guests.
If you want to get business travelers to consider staying at your bed and breakfast, remember these selling points: