InnStyle’s parent company, County Linen, opened its doors in 1952. That’s a long, long time. Not many businesses can say they have survived for that long.
Like the name suggests, we started as a linen store, a small family business run by my father-in-law, Jack Sternthal. As time went on, Jack’s sons graduated from college and joined the family business. We eventually had three locations, with our main store moving to a 30,000-sq. foot building where we provided linens, furniture, accessories, flooring, custom window treatments and bedding.
We launched InnStyle in 1988. Starting with a catalog, we began providing bed and breakfast properties with quality bed linens and other items for their rooms.
InnStyle began with customers who owned bed and breakfast properties in tourist destinations like New Hope, PA and Lambertville, NJ coming to shop at our store in Doylestown.
But it eventually morphed into an internet shopping experience, as our innkeepers began to put their businesses online. Visitors to our site can now find wholesale and retail shopping carts.
So why are we talking about all this?