Monthly Archives: January 2017

For Bed Linens, Innkeepers Know Quality Trumps Price

InnStyle’s parent company, County Linen, opened its doors in 1952. That’s a long, long time. Not many businesses can say they have survived for that long.

Like the name suggests, we started as a linen store, a small family business run by my father-in-law, Jack Sternthal. As time went on, Jack’s sons graduated from college and joined the family business. We eventually had three locations, with our main store moving to a 30,000-sq. foot building where we provided linens, furniture, accessories, flooring, custom window treatments and bedding.

We launched InnStyle in 1988. Starting with a catalog, we began providing bed and breakfast properties with quality bed linens and other items for their rooms.

InnStyle began with customers who owned bed and breakfast properties in tourist destinations like New Hope, PA and Lambertville, NJ coming to shop at our store in Doylestown.

But it eventually morphed into an internet shopping experience, as our innkeepers began to put their businesses online. Visitors to our site can now find wholesale and retail shopping carts.

So why are we talking about all this?

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Helping Customers Choose the Best Products

Young couple standing at hotel corridor upon arrivalAt InnStyle, we live by a simple rule:

Treat our customers – whether they own hotels, beds and breakfasts, vacation rental properties or other commercial entity– as well as they would treat their guests.

When we speak to our customers in person, over the phone or via e-mail, we want to be certain they know how much we value their business.

That’s why we’re excited to be heading to the annual AIHP conference at the end of January. Going to a conference is always an exciting time, as it gives us the opportunity to reconnect with long-time clients and meet future customers.

We find that our customers appreciate the time allowed to visit our booth, see what products we’re offering, and learn the benefits each one brings. Whether it’s getting the feel of a towel or laying on a mattress, we’re happy to let potential customers experience our products, and are always ready to answer their questions.

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