Should You Go to Hospitality Trade Shows?

Hospitality trade shows are a great way to keep up to date in the industry.Regular readers of this blog know that we take some time each year to attend various hospitality trade shows around the country. We’ve been attending trade shows as a buyer and as a vendor (with booth displays) since our business first began. After many years, we narrowed down our focus to the ones we believe offer the most benefit for our business: Continue reading

Why Stay in a B&B?

bed and breakfastWhen you think of business travel, the images that come to mind are pretty drab.

Airports, rental cars, meeting rooms, never getting a chance to experience the place you’re visiting.

But what if that could be different? Business travelers don’t often consider a bed and breakfast stay, although a majority of B&Bs say they make efforts to accommodate these guests.

If you want to get business travelers to consider staying at your bed and breakfast, remember these selling points:

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7 Rules for Using Hotel Bedding to Improve ROI

We’ve been in business long enough to have seen trends in the hospitality industry rise and hotel beddingfall. But when it comes to hotel, bed and breakfast, country inns and vacation rental properties bedding, one thing hasn’t changed: guests will always want comfort and quality.

That’s why we’ve decided to share these rules from Questex’s Hotel Management website on improving your return on investment with your properties’ bedding.

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Your Brand is Your Reputation: Always Do Good

brand reputationThis is the story of two brands in the hospitality industry. The first is an international hotel chain. The second is Airbnb.

It was October 2016, and Hurricane Matthew was slamming into the southern United States. Millions of people were forced from their homes and needed rooms.

While the big hotel chain allegedly quadrupled the prices of its rooms, Airbnb responded by offering thousands of free rooms to hurricane victims.

Social media did what it always did: it took notice, and it passed judgement. People cheered Airbnb’s generosity, and condemned the large hotel chain’s alleged price gouging.

“This is how reputations are broken and made in today’s connected world,” writes Miriam Ellis on the marketing website Moz.

But what if things had gone differently, Ellis wondered:

“Imagine if, instead of raising its prices during that dreadful emergency, Brand A had offered a deep discount on its rooms to be sure that even the least fortunate community members had a secure place to stay during the hurricane.”

It might have been messy for this hotel, but they’d have fostered some goodwill.

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“Certified Organic” Includes More Than Just Organic Cotton Sheets

organic cotton sheetsAt InnStyle, we’ve long offered products that carry the “certified organic” label, but what does that distinction really mean in connection to the organic cotton sheets, towels, etc. we sell?

Organic certification only applies to cotton grown according to strict requirements governing fiber production and processing and the use of pesticides and fertilizers.

In this blog post, we’ll look at two of the international organizations that certify organic products such as cotton sheets, cotton towels and other cotton products such as robes, duvets, etc..

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Mattress Toppers: Keep a Feather Bed or Fiber Bed on Hand

mattress toppersWhen you’ve been in business for more than 60 years, people come to you with questions.

For example: When would you suggest purchasing  mattress toppers for our beds?

And the answer is that a mattress topper is something hotels, vacation rentals and bed & breakfast owners should consider if they’ve just bought a new mattress, or are trying to salvage an older one.

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8 Details for Running a Good Restaurant

Group Of Friends Enjoying Meal In RestaurantA few years ago, there was an American Express ad where celebrity chef Rocco DiSpirito unleashed a scary statistic for anyone interested in running a good restaurant: 90 percent of all eateries fail within their first year.

The good news is that there’s no evidence that figure is true. The bad news is that the actual numbers aren’t much more encouraging. Only 20 percent of all restaurants make it past the five-year mark.

There are some major factors that can make or break a restaurant – food quality, management, location – but there are also some smaller steps you can take to help ensure your success.

Here’s a great infographic showing the eight details to think about when making sure you’re running a good restaurant.

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