Regular readers of this blog know that we take some time each year to attend various hospitality trade shows around the country. We’ve been attending trade shows as a buyer and as a vendor (with booth displays) since our business first began. After many years, we narrowed down our focus to the ones we believe offer the most benefit for our business: Continue reading
It’s a hard-and-fast rule of doing business: you will spend up to 10 times more landing a new customer than retaining an existing client.
At the same time, repeat customers can spend as much as 67 percent more than someone staying with you for the first time.
With that in mind, we’ve decided to share these tips for tapping into the long-term value of a guest.
When you think of business travel, the images that come to mind are pretty drab.
Airports, rental cars, meeting rooms, never getting a chance to experience the place you’re visiting.
But what if that could be different? Business travelers don’t often consider a bed and breakfast stay, although a majority of B&Bs say they make efforts to accommodate these guests.
If you want to get business travelers to consider staying at your bed and breakfast, remember these selling points:
We’ve been in business long enough to have seen trends in the hospitality industry rise and fall. But when it comes to hotel, bed and breakfast, country inns and vacation rental properties bedding, one thing hasn’t changed: guests will always want comfort and quality.
That’s why we’ve decided to share these rules from Questex’s Hotel Management website on improving your return on investment with your properties’ bedding.
This is the story of two brands in the hospitality industry. The first is an international hotel chain. The second is Airbnb.
It was October 2016, and Hurricane Matthew was slamming into the southern United States. Millions of people were forced from their homes and needed rooms.
While the big hotel chain allegedly quadrupled the prices of its rooms, Airbnb responded by offering thousands of free rooms to hurricane victims.
Social media did what it always did: it took notice, and it passed judgement. People cheered Airbnb’s generosity, and condemned the large hotel chain’s alleged price gouging.
“This is how reputations are broken and made in today’s connected world,” writes Miriam Ellis on the marketing website Moz.
But what if things had gone differently, Ellis wondered:
“Imagine if, instead of raising its prices during that dreadful emergency, Brand A had offered a deep discount on its rooms to be sure that even the least fortunate community members had a secure place to stay during the hurricane.”
It might have been messy for this hotel, but they’d have fostered some goodwill.
At InnStyle, we’ve long offered products that carry the “certified organic” label, but what does that distinction really mean in connection to the organic cotton sheets, towels, etc. we sell?
Organic certification only applies to cotton grown according to strict requirements governing fiber production and processing and the use of pesticides and fertilizers.
In this blog post, we’ll look at two of the international organizations that certify organic products such as cotton sheets, cotton towels and other cotton products such as robes, duvets, etc..
Last month, we looked at some of emerging travel trends for the hospitality industry. But as anyone who works in the world of hotels can tell you, it’s a busy, busy field.
There are always new things to be aware of, which is why we’ve decided to share this list of hospitality industry 2017 trends, as put together by DJ Valluri of Lodging Interactive.
When you’ve been in business for more than 60 years, people come to you with questions.
For example: When would you suggest purchasing mattress toppers for our beds?
And the answer is that a mattress topper is something hotels, vacation rentals and bed & breakfast owners should consider if they’ve just bought a new mattress, or are trying to salvage an older one.
As suppliers of linens and other goods to the hospitality industry, it’s our job to know what’s changing in the business.
That’s why we were eager to read a recent piece by Cliff Johnson of the Young Entrepreneur Council on this year’s up-and-coming travel trends.
Here’s what’s happening this year, and how your business can adjust.
A few years ago, there was an American Express ad where celebrity chef Rocco DiSpirito unleashed a scary statistic for anyone interested in running a good restaurant: 90 percent of all eateries fail within their first year.
The good news is that there’s no evidence that figure is true. The bad news is that the actual numbers aren’t much more encouraging. Only 20 percent of all restaurants make it past the five-year mark.
There are some major factors that can make or break a restaurant – food quality, management, location – but there are also some smaller steps you can take to help ensure your success.
Here’s a great infographic showing the eight details to think about when making sure you’re running a good restaurant.